Lisa Harris Skin Science
An aesthetics practitioner with real clinical expertise and an Instagram account that was losing followers. One month of planned short-form video turned a shrinking audience into a growing one.
Losing followers, reaching almost nobody
Lisa is a skin specialist whose knowledge is the reason clients trust her, but almost none of that came across online. Her account was reaching around 2,300 people a month and had lost 48 followers in the previous period.
The content that did go out looked like a brand account rather than a practitioner. Nothing showed her treatments, her reasoning or the results her clients actually get.
Put the expertise on camera
Built the plan around the questions clients ask before booking a treatment, so every post answered one of them.
Filmed treatments, technique and skin explainers in a single visit, directed so Lisa did not need a script.
Cut vertical edits with captions and posted across Instagram, TikTok, YouTube and LinkedIn rather than one channel.
Reviewed the month in detail, then moved further towards treatments and the philosophy behind them.